The Role of Landmarks in Selling Real Estate

A landmark is simply a prominent piece, in this case, a building/development in a particular location. The location of a landmark adds to the worth of properties sharing close proximity with it. For instance, someone willing to open a walk-in restaurant would likely choose a location with commercial activities (landmarks like banks, hotels, universities etc) than a ranch or a close. The reason is straightforward; people working need to eat!

Potential investors may wonder why people attach many landmarks to every land advert especially as landmarks are known to give people a sense of direction. The reason for this is, in real estate, location is critical, hence the need to know what landmarks surround your potential property. A residential property sharing less than 20 mins from the General Hospital is valuable to doctors and hospital staff who need to shuttle between home and work as soon as possible.

Landmarks like the Epe Resort and spa give a sense of relaxation, and the reality of the environment being more than just a fishing village especially for people thinking of starting complementary businesses in the area. The big question to all investors is their purpose for buying.

So as an investor, when you think Epe, some of the questions I’d ask is, do you want to invest in Epe to live there? There are several “landmark” reasons to actually commit to that—a working Emergency security dispatch center, Epe Fish Market and the largest General Hospital in Lagos. Is it to resell? The resale value in 5 years is going to be mind blowing because projects like the airport, seaport and fourth mainland bridge as landmarks in Epe would have proven its worth to late investors. Most people like to see all before they can believe.

As a real estate consultant however, it would be bad business to attach landmarks 5 hours away from the property you are consulting for—imagine saying Olumo rock is a landmark to an estate in Ibafo, Ogun state. Same Ogun state but obviously a lie. To sell better, it would pay to in fact know the distance between the landmarks and the property you are consulting for. It builds your credibility to potential investors.

Landmarks are quite significant, as securing suitable assets as a company has always meant finding the best locations which would bring huge profits to potential investors of Varosi. These locations are bordered on the premise of relevant landmarks.

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